GENIUS: Managing Blood Pressure in Barbershops to Decrease Stroke and Heart Attack

  African American men are more likely than other groups to have high blood pressure that is not adequately controlled and tend to have less contact with the health care system.
  In a stroke of true genius that if scaled up could save millions of lives and prevent many strokes and heart attacks.
  African American men who received medical intervention aimed at controlling their blood pressure at their monthly barbershop visits showed a marked reduction in their systolic blood pressure by 21 mm Hg or more. Amazing.
NEJM 2018;378:1291-1301